Your email open rate is one of the most important number to keep an eye on. The rate vary widely from industry to industry, campaign to campaign, and case to case.

Repeatedly sending emails to your subscribers that do not engage with your communications will cause direct harm to the deliverability of future messages that you send. If your messages have a less than 10% open rate 48 hours after being sent, you should review your email practices. In this video, you’ll learn what a good email open rate is, and how to improve it.

Star Your Email List for FREE

Whether you are just starting a new business or need to grow your web audience, Aweber is the powerfully-simple way to create awesome-looking email newsletters that will grow your audience while making your business look great.

Aweber offers a free account for all new customers . The free account lets you build a list of up to 500 subscribers and offers most of the features found in the Pro Account. It’s a great way to test drive Aweber to see how email marketing can help your business.

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